I Am Film interview with David Gryn on Daata Editions

2017-05-17 16:00:51

David Gryn | <a href="http://www.daataeditions.com/">Daata Editions</a> <a href="http://iam.film/">I AM FILM</a> is proud to present our Innovations Section, featuring perspectives by Industry Innovators in Film & Online <a href="https://davidgryn.wordpress.com/">David Gryn</a> is the founding director of <a href="https://daata-editions.com/">Daata Editions</a>, which aims to empower video, sound, and web-based artists, via commissioning artworks in moving image. Gryn is also the founding director of <a href="http://www.artprojx.com/nowandnext.html">Artprojx,</a> which screens, curates, and promotes artists’ moving image projects worldwide, working with renown contemporary art galleries, art fairs, institutes, film festivals, websites, and artists. His current projects include curating the <a href="http://www.artbasel.com/">Art Basel</a> Miami Beach Film program for the last six years.Recently, David was the curator of this year’s <a href="http://www.artcologne.com/ART-COLOGNE/index-2.php" target="_blank" rel="noopener noreferrer">Art Cologne’s Film Cologne</a> in Germany. <a href="https://daata-editions.com/info/news">Daata Editions</a> is currently partnering with Zuecca Projects and Vanity projects to present, “Daata in Venice – a Daata Editions Mixtape” for the <a href="http://venice%20biennale/">Venice Biennale</a> from May 10th to June 9th. I AM FILM founder, Amy Tam, interviewed David to discuss <a href="http://www.daataeditions.com/">Daata Editions</a> (Daata) and its unique platform after connecting last year at <a href="http://www.artbasel.com/">Art Basel</a>. <a href="http://www.daataeditions.com/">Daata</a> is renown worldwide for its integrity and credibility in the support of artists and their audiovisual digital mediums.Amy: David, how would you describe <a href="http://www.daataeditions.com/">Daata Editions</a>? David: It’s an online marketplace for moving image and sound artworks. My goal is to grow the audience and awareness for this medium while allowing prospective buyers to access the artworks at any time from anywhere. <a href="http://www.daataeditions.com/">Daata</a> has more than 65 artists and 350 artworks commissions for the platform, and all works are released entirety online. The platform works with both leading and emerging artist talents, prominent curators, writers, collectors, art fairs, art magazines and various art world collaborators including <a href="http://amaliaulman.eu/">Amalia Ulman</a>, <a href="http://www.takeshimurata.com/">Takeshi Murata</a>, <a href="http://www.traceyeminstudio.com/">Tracey Emin</a>, <a href="http://www.chloewise.com/">Chloe Wise</a>, <a href="http://jonrafman.com/">Jon Rafman</a> and more.Amy: Why did you choose to create this type of platform?David: Although it’s changing, the art market still tends to prefer object-based artworks. There’s a sense of resistance in galleries, auction houses and art fairs to normalize the type of works <a href="http://www.daataeditions.com/">Daata</a> commissions because it’s unclear how to make them as commercial as more traditional mediums. People recognize the industry is moving in this direction and they talk about it, but they won’t engage with it in its current position. I’m trying to treat it as normally as a painting or sculpture now instead of waiting for the “right moment.” It’s easy to show digital artworks online, so I started <a href="http://www.daataeditions.com/">Daata</a> as an answer to that problem. It was about how to encourage all the players—the institutions, the curators, the collectors, the audiences to treat it more seriously. To me, the solution was the possibility of pushing forward one version of a marketplace like you might open up a gallery, but online. It is a new way of distributing and showing artists’ moving image, sound, and web-based work. I didn’t realize I was ahead of the curve until I set it up.<a href="https://iam.film/daata-editions-david-gryn/" target="_blank">READ THE FULL INTERVIEW AT IAMFILM</a>